Your marketing communications program is one of the most public representations of your brand. Is it telling your customers you’re sharp, different and ahead of the curve or generic, unpolished and sloppy?
Effective communication matters whether you’re focused on growing a company or sustaining that growth, but it doesn’t happen. That’s why you need someone with both the business experience and the sheer talent to pull it off.
That’s why you need Marla Lepore.
Marla is a seasoned writer, editor and marketing communications expert who focuses her skills on achieving your business growth goals. For nearly two decades, she has worked with a variety of organizations to support their sales and marketing objectives through a combination of first-rate communications strategies and executions along with a first-hand understanding of business realities and practicalities.
Rather than jumping on the latest bandwagons or blindly following the fads, Marla directs a critical eye toward what you’re trying to accomplish first. From there, she delivers – whether it’s content development, public relations, social media strategies or sales and marketing tools.
Marla says she loves working with demanding sales pros because they often become her best resources and biggest allies in creating and delivering the messages that will resonate in the marketplace. She has a long track record of building successful relationships with sales teams, from her role as Vice President of Marketing for a commercial real estate firm to her leadership roles at ELI, a compliance training company, where she managed custom and off-the-shelf product development in addition to overseeing all strategic marketing functions.
Among her accomplishments, Marla has secured expert interviews with national publications such as the New York Times, Inc. Magazine, T&D Magazine and Chief Executive Magazine. She has also managed numerous website copywriting projects, co-written and ghost-written a variety of articles, white papers, blogs and editorials, and developed newsletters, e-campaigns, advertising and sales tools that have directly impacted customer engagement, loyalty and sales.
Marla received her B.A. in English with a concentration in writing from Tulane University, participated in the Literary Nonfiction program at the prestigious Kenyon Review Writers Workshop, and completed the Short Fiction program at Colgate University’s Writer’s Conference. Active in the Nashville literary community, she’s a member of The Porch (Nashville’s independent center for writing) and volunteers for the Southern Festival of Books.